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I am a designer.

I have been a designer my entire life.

Throughout my professional career I have had the pleasure of working with some great organizations. In each organization I was mentored by and working with very wise and talented people. As a result, I was able to really mature as a designer. 

As I grew I found that the core of my design approach is simple. My goal is to simplify. To make any complex thing easy to understand and interact with. Seems simple, right?

I understand the steps needed to be taken in any design challenge or project. I evaluate and then determine what the most appropriate actions are from inception to end. I also understand and embrace the need for flexibility in the design process and can adjust as needed, when needed. 

I have learned that to truly make any design simple one must develop and maintain an understanding of business needs, technical needs or limitation, and most importantly, usability needs and wants. It is a never-ending balancing act.

the (my) DESIGN process:

Evaluation: It is important to understand the problem. At times, the perceived problem may not be the actual problem. When they’re not the same it is critical to figure out and communicate why. Things to consider: Utility, Usability, Process, Aesthetics

Research: Research can and should be used throughout the whole process to help guide proper decision-making.  

Organize Findings or Information Architecture: Using the results from the Evaluations and the Research it is time to put it all together in a way that all users will easily understand. Here is a great opportunity to do some more research. 

Interaction and Visual Design: Here is where all the findings come together to form a solution. Implementing best practice interaction and creating a consistent and aesthetic visual language is crucial. 

Usability Evaluation: Take some time to look at and evaluate what has been done. Build some prototypes and get the design in front of users. There will always be something new to learn. 

UX Leadership: We are all UX Leaders. During any design process it is up to us to be clear communicators. As we share what we are doing, how we are doing it, and the results we will get more and more buy-in. From our clients, from our colleagues, and from our users. 

Repeat.


Portfolio: My current portfolio is under development. I am working out the details of past NDAs. Please let me know of your interest and I will be glad to meet in person to share and display my work.